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    Whiskas Fussy Cat Ad Campaign

    Whiskas Fussy Cat Ad Campaign

    By participating in the Whiskas Fussy Cat Ad Campaign (“Campaign”), you accept and agree to be bound by the following terms and conditions. Please read these terms carefully before entering. 

    1. Acceptance of Terms
      1. By participating, you confirm that you have read, understood, and agreed to these terms and conditions. 
      2. Your participation constitutes your unconditional agreement to abide by these rules, which are legally binding between you and Mars International India Pvt. Ltd. (“Organizer/ Mars”).  

        About the Campaign: Whiskas Fussy Cat Ad Campaign (“Campaign”) is run by Mars (“Mars Whiskas Team”) for a period of 4 weeks and managed by (“22 Feet”). The starting date of the campaign will be communicated to the Participants separately by Mars Whiskas Team. With the campaign, we're celebrating the wonderfully unique ways cats turn down meals with "My Fussy Cat Ad". By inviting cat parents to recreate and share their own cat's signature rejection style, we're turning everyday cat-parent struggles into a social competition. The videos which are most creative , participant adhere to Campaign Rules and based on engagement (likes, shares, comments) received on the Campaign content they will win 30 days of free Whiskas Wet food. Because while cats may be famously fussy, even they prefer Whiskas.

        • Step 1: Upload a video of your cat rejecting home cooked food
        • Step 2: Tag @whiskasindia
        • Step 3: Use #MyFussyCatAd
        • Note: The account has to be made public so the video can be viewed by the @whiskasindia page

        Considering a 2kg cat eating 3.25 pouches of Whiskas Wet a day, 98 Whiskas Wet 80g pouches will be given to the winner.

    2. Eligibility: 
      1. The Campaign is open to residents and citizens of India aged 18 years and above as of the start of the Campaign Period. 
      2. Participants must own at least one cat and it should be medically fit to be eligible. 
      3. Participants need to have a valid WhatsApp and public Instagram account
      4. Employees, agents, and immediate family members of Mars International India Pvt Ltd, its subsidiaries and affiliated agencies are not eligible to participate. 
      5. Participants must agree to abide by these terms and conditions 
    3. Campaign Period: The Campaign will  commence from  27th July, 2026 and will run for 4 weeks or any extended timeline as will be communicated to the Participants . (“Campaign Period”). 
    4. Campaign Mechanics:

      4.1 Consent and Social Media Presence

      1. Participants consent to be contacted instagram via WhatsApp by authorized representatives of the Organizer or Customer Engagement Partner
      2. To be eligible for the Campaign , during the Campaign Period, Participants need to have a valid WhatsApp & Public Instagram account, if they do not have a WhatsApp & Instagram account, they will need to create one. Once Participants are on WhatsApp & Instagram, they shall also be governed by the terms of the services of WhatsApp & Instagram.

        Any Entries, which in Mars sole opinion is obscene, vulgar or otherwise may offend the public will be disqualified and any participation after the date of the close of the Campaign Period shall be invalid and the entry of such Participant will not be considered for the Campaign.
    5. Content Rights
      1. By submitting the entries/ updates/ testimonials /content for the Campaign, each of the Participants consent in perpetuity to use his/ her name, photographs, provided by the participants to Organizer at any time and on any and all media, whether now known or developed in the future relating to advertising and promotion etc., in the form of  text, articles, audio, visuals or any combination thereof. 
      2. By participating, Participants grant the Organizer and its partners the right to use, reproduce, and publish their submitted content (videos, photos, testimonials) for promotional, marketing, and other purposes without additional compensation. 
      3. If the Participant wishes to revoke the consent, then this revocation shall be applicable from the date of revocation and any previously published content shall continue to stay in the public domain.
      4. Participants retain ownership of their submissions but grant the Organizer a non-exclusive , loyalty free license for their use. 
      5. Participants confirm that submitted content is original and free of third-party claims.
    6. Participant Responsibilities
      1. Participants are solely responsible for the well-being of their pets during the Campaign and must ensure that all dietary changes align with their pet’s health requirements.
    7. Disqualification
      1. The Organizer reserves the right to disqualify Participant(s) if:
        • They fail to follow the Campaign rules. 
        • Their content is deemed inappropriate, defamatory or offensive or infringing third party intellectual property rights. 
      2. A pet which is already fed Whiskas food entirely
      3. A pet who is recommended to be fed any specific diet other than Whiskas food by veterinarian or a pet under medication by a veterinarian shall be disqualified.
    8. Liability Disclaimer
      1. The Organizer and Creative Partner are not responsible for any:
        1. Technical failures, lost submissions, or any issues or delays outside its control, related to WhatsApp, Instagram or other platforms.
        2. Injury, loss, or damage suffered by participants or their pets during or after the Campaign. 
      2. The Organizer reserves the right to modify, postpone, or cancel the Campaign without any prior notice.  
      3. Organizer and Customer Engagement Partner are not responsible for any problems or technical malfunction of any telephone or network or lines, servers or providers, computer equipment, software, technical problems or traffic congestion on a mobile network, or any combination thereof, or any other technical failures including any damage to Participant's or any other person's mobile handset or computer related to, or resulting from, participation in this Campaign or the downloading of any materials related to this Campaign.
      4. If for any reason this Campaign is not capable of running as planned because of infection by computer virus, bugs, tampering, unauthorized intervention, technical failures or any other causes beyond the reasonable control of the Organizer and/or Creative Partner which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion, Organizer reserves the right in its sole discretion to cancel, terminate, modify or suspend the Campaign, subject to any written directions made under applicable State or Territory legislation. 
    9. Selection of Participants with the best content:

      Selection will be done based on:

      1. creativity and quality of the Updates submitted
      2. adherence to Campaign Rules
      3. Instagram Engagement (likes, shares, comments) received on the Campaign content
      4. The selected content will be posted as a story on the Whiskas official page. 
      5. The selection will be done by internal judging panel at Mars. All decisions made by the judging panel are final and binding. No correspondence or disputes regarding the results will be entertained.
      6. The Participants of the Campaign or any third party shall have no right to question the decision of Organizer in the selection of the Participants with the best content.
    10. Privacy Policy

      Please see our Privacy Statement https://www.mars.com/privacy to find out how Mars Petcare brands https://www.whiskas.in/ collect and use your data. 

      I am over 18 and consent to the processing of my data for:

      1. sale and purchase of products and services

      2. research to enhance product and service offerings. 

        Each participant’s personal data will be collected and processed in accordance with the participant’s consent provided to the Organizer and its affiliated companies and business units for the following purposes:

         
        1. to conduct, manage, and administer the Campaign including verifying the identity of participants for participation
        2. for consumer research and analysis, promotional, publicity, advertising and marketing purposes; and
        3. for the Organiser and its affiliates to obtain feedback on its products and services.

           
      3. All personal details submitted must be accurate, complete, and subject to proof at the request of the Organizer. The Organizer reserves the right, at any time, to verify the validity of any entry and to disqualify any entry that does not comply with these Terms & Conditions or that interferes with the entry process.  Personal data provided in connection with this Campaign shall be collected and managed in accordance with the Organizer’s privacy policy, which can be read here:  http://www.mars.com/global/policies/privacy/pp-english.
    11. General Terms
      1. The Organizer reserves the right to amend, modify, or terminate the Campaign at any time without any prior notice. 
      2. Any attempt to manipulate the Campaign results through fraudulent or unethical means will result in immediate disqualification. 
      3. Participants must comply with all applicable laws, regulations, and platform-specific rules. 
    12. Governing Law and Dispute Resolution
      1. Any disputes arising from or related to the Campaign shall be governed by the laws of India and subject to the exclusive jurisdiction of courts in Delhi. 
      2. Participants agree that the decision of Director of the Organizer regarding any disputes shall be final and binding. 
    13. Contact Information

      For queries, feedback, or assistance, please contact the Organizer at: 

      E-mail: contact@in.mars.com  

      Phone:  1800 889 21 21 (Toll free)  

    14. Participation in this Campaign implies acceptance of all the terms and conditions of the Campaign. 
    15. Any attempt by a Participant to deliberately undermine the legitimate operation of the Campaign is a violation of laws and should such an attempt be made, Organizer reserves the right to seek damages from any such Participant to the fullest extent permitted by law. All Participants and the best Participant selected hereby fully indemnify Organizer/Creative Partner, if Organizer and/or Creative Partner directly or indirectly suffer any damages as a result of the participation by the Participants in the Campaign.
    16. These Terms and Conditions are subject to force majeure circumstances including without limitation, floods, pandemic, lock-downs, natural disasters, war, act of terror, political unrests, technical snags, act of God or any circumstance beyond the reasonable control of Organizer and Customer Engagement Partner (“Force Majeure Event”). Organizer and/or Customer Engagement Partner shall not be liable for any delay or adverse effect caused to the Campaign or the declarationas a result of a Force Majeure Event.
    17. Organizer and Customer Engagement Partner are not responsible to the Participant or to any other party for compensation as a result of the above-mentioned actions or any other breach of these terms and conditions. 
    18. The Campaign is in no way sponsored, endorsed or administered by, or associated with whatsapp,  Instagram or any other social media platform. They have no association or jurisdiction over this Campaign.
    19. The decision of Organizer about the Campaign shall be final and binding upon all Participants.
    20. In case of any queries/feedback, participants can get in touch with Organizer at email ID: contact@in.mars.com and contact number 1800 889 21 21 (Toll free)   Organizer’s officials including their directors, officers, partners, employees, consultants and agents are under no obligation to render any advice or service to any Participant in respect of the Campaign.
    21. Participation to this Campaign is voluntary. Organizer/ Customer Engagement Partner  or any of their group entities or affiliates, their respective directors, officers, employees, agents, representatives, shall not be liable for any loss, injury or damage whatsoever that may be suffered, or for any personal loss or injury that may be suffered by a Participant, their pets and/or any third party, directly or indirectly during this Campaign.
    22. Participants expressly agree to comply and abide by all the applicable laws, rules, regulations, guidelines etc., relating to or governing this Campaign.
    23. Failure by Organizer to enforce any of these Terms and Conditions in any manner shall not be deemed to be a waiver of that Term and Condition and shall not give rise to any claim by any Participant and/or selected participants against Organizer. In case of any dispute or difference in respect of this Campaign, the decision of Organizer, shall be final and binding on all concerned.
    24. By participating in the Campaign, each Participant acknowledges and agrees to the terms and conditions herein and all related terms and conditions governing the Campaign and the Terms of use on Organizer’s website and the rules to qualify, if any.
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